The first tokenisation platform dedicated to branded real estate

Defining the next era of ownership experience

Market trends in branded real estate

A global real estate category

Branded residences combine real estate with globally recognised brands, creating assets that benefit from pricing power, international demand, and consistent positioning across markets.

The sector continues to expand globally, with over 1,100 schemes expected by 2026 and a growing pipeline across more than 90 countries.

Source: Savills Branded Residences Report 2025–2026

Historical evolution since 2015

Market trends in branded real estate

Driven by structural fundamentals

The category is defined by underlying characteristics that support its global development and institutional adoption.

Source: Savills Branded Residences Report 2025–2026

Pricing power

Branded residences command a consistent premium over comparable properties, driven by brand equity and service integration.

Global demand

The category attracts an international buyer base, supporting liquidity across markets and geographies.

Asset class maturity

What was once a niche segment has evolved into a structured global asset class with institutional participation.

Market trends in branded real estate

A measurable premium

According to Savills Branded Residences Report 2025-2026, branded residences command a 33% average premium over comparable non-branded properties.

Within urban environments, both Established Cities and Emerging Cities command an average premium of 30%, whilst resort destinations, where lifestyle often drives additional value over less sophisticated local markets, achieve the highest premiums, averaging 39%.

Source: Savills Branded Residences Report 2025–2026

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BRANDED RESIDENCES

AVERAGE PRICE PREMIUM

ABOUT

Built on legacy

The One Capital builds on the branded real estate expertise of The One Atelier, combining it with institutional support to structure access to a global category of assets.

about the one capital

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The Owners Club
THE OWNERS CLUB

Access beyond assets

With The One Capital, you can unlock access to the Owners Club, a private membership connecting you to a curated network of global brands, services, and experiences.

DISCOVER THE OWNERS CLUB

Through The One Capital, this segment becomes accessible in a structured and selective way.

Investor eligibility and risk

This website and the materials contained herein are strictly reserved for Professional Clients and Institutional Clients. This content is not intended for, and must not be accessed or relied upon by Retail Clients.

The definitions of these categories are governed by, but not limited to, the following regulatory frameworks:

  • European Union: MiFID II (Directive 2014/65/EU, Art. 4(1) no. 11);
  • United Kingdom: The FCA Handbook (Conduct of Business Sourcebook, COBS 3.4 & 3.5);
  • Switzerland: The Federal Act on Financial Services (FinSA, Art. 4).

Investments involve risk and do not offer guaranteed returns. AML and KYC verification is mandatory. Availability is subject to jurisdictional restrictions. Full details will be provided in the official offering documentation.

Everything you
need to know

Everything you need to know

What is a tokenised bond?

A tokenised bond is a traditional bond issued and represented on blockchain.The token is the digital form of the security and enables more transparent, efficient, and traceable ownership and transfers.

How does tokenisation improve the investment process?

Tokenisation allows for: enhanced transparency, digital and verifiable ownership, simplified onboarding and lifecycle management.

Who can invest?

Participation is limited to qualified/professional/institutional investors only. All investors must complete AML (anti‑money‑laundering checks), KYC (identity verification) and eligibility checks prior to investing. Once approved, access to the offering is granted.

What type of real estate assets are selected?

We target early‑stage branded real estate.

Join the waitlist

Register your interest to receive updates ahead of launch. Early access will be granted on a rolling basis, subject to eligibility.